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State of Sustainable Business Poll 2012

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Autor: Globscan
The belief that the public currently has little trust in business continues, despite some moderation in perceived levels of distrust.
?Companies can build trust by being increasingly transparent about business practices and by measuring and demonstrating positive social and environmental impacts
?The importance of creating innovative sustainable products in helping to improve the public?s trust in business has continued to increase since 2010, and this is by far the greatest perceived driver of business success.
? The areas where business is deemed to be showing the greatest leadership is in measuring and demonstrating social and environmental impacts and responding promptly and effectively to accidents and quality issues.

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